Right now, cocktails are sexy. But how do you make spirits sexy?

At the end of the day, it’s all about hospitality. Of course, we also have world-class bartenders behind the bar and an awesome cocktail selection. To make spirits fun, it starts with curiosity. Cocktails start with spirits. So if you want to delve more into learning about cocktails, you have to learn about spirits. That option is there for you. The amount of neat-spirits drinkers hasn’t dwindled at all because of the cocktail culture. If anything, it has gotten larger because of that curiosity.