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About Our Business

The Benefits of Cheerleading.

  • It Builds Strong Bones. While many people argue that jumping hurts your knees and joints, science begs to differ. “Jumping increases bone ...
  • Happiness Is Basically a Requirement.
  • Cheerleaders Might Get a Better Workout Than the Whole Team.
  • It Beats Singing Alone in the Shower.
  • Cheerleaders Are Leaders and Team Players.

The History of American Cheerleading: Where Did the Idea Come From?

  • The first organized cheering occurred at University of Minnesota rugby games in the late 1800s
  • Cheerleading was originally an all-male activity, but women began participating in the early 1900s
  • Lawrence Herkimer formed the National Cheerleaders Association in 1948
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Advisory Board


Ph.D. John Neumann, Dr. Ron Valli, Professor Georgia Justus, Robert Monprode, Bruce Weber, Michael Daszkal BBA, Andy Lipman